Company Background
Marketplace Excellence (MPE) is a global public relations, marketing and media company. We have expertise in the travel, tourism, and hospitality industries, as well as in other enterprise sectors. In addition to our vast international experience, we specialize in the Caribbean marketplace, bringing a diverse cultural perspective to our work.
Our mission is to convert the gifts, talents and abilities of our team members into cognizable value in the marketplace and to deliver outstanding products and services to markets in the Caribbean, North America and beyond. This philosophy underscores every engagement we accept and shapes our approach to designing a custom-tailored work plan for every client. We are hands-on, collaborative and engaged to ensure that our clients’ needs are heard, understood, addressed and executed.
Profile and Qualifications
With headquarters in New Jersey, our team members are based in key U.S. metropolitan cities (New York, Atlanta, Dallas, Miami, Minneapolis, and Washington, DC), giving us a real-time presence in these important markets. We also have worldwide affiliates in the Caribbean, Canada, the United Kingdom, Asia and the Middle East.
Marketplace Excellence utilizes a boutique service model, and leverages its extensive resources, relationships and experience to extend our clients internal capacity and deliver tangible results.
The MPE team comprises award-winning communicators, internationally recognized media strategists, writers, editors, producers, PR experts, media coaches, photographers, graphic designers, videographers and image consultants. Our media network extends through leading national, multicultural and Caribbean outlets. In addition to this deep media experience, MPE’s expertise covers strategic planning, business plan development, advertising and branding, and our team has extensive experience working with the travel agent and meeting planner communities in North America.
Our Philosophy
From brand awareness campaigns to multicultural marketing, we approach each assignment with the needs and expected outcome of our clients at the forefront. To that vision, we bring a commitment to consistent and unified messaging in all communications, as well as creative, outside-the-box thinking. We employ effective media relations to fully leverage our industry and strategic partnerships and to deliver the best possible return on investment for our clients.
Our Strengths
MPE provides cost-effective public relations services with significant return on investment to its clients. We regularly tap into our vast network of travel, lifestyle, trade, multicultural and Caribbean media partners, and utilize communications tools that reach media professionals and key influencers. We are expert in penetrating both mainstream and niche markets (e.g., diaspora, corporate and government travelers) as well as leveraging technology to create dynamic, appealing content. We have strong relationships with travel agents, OTAs, wholesalers and tour operators who sell the Caribbean. In addition, our outreach extends to working with groups ranging from NGOs and youth organizations to business leaders and heads of government.
Our strengths at a glance include:
- Comprehensive research, data mining, and development capabilities
- Expertise in the travel, tourism and hospitality industries
- Extensive knowledge of the Caribbean tourism product
- Ability to identify fast growth opportunities that maximize upside potential
- Strong Caribbean, North American, and international presence, including the diaspora
- Sensitivity to the nuances of Caribbean culture
- Diverse, multicultural, multilingual team