Norwegian lauds Dominican Republic as cruise destination
Welcome to the MPE Caribbean Tourism Authority, a new resource for all things related to marketing, branding and promoting the unique Caribbean experience. To share stories, information or intelligence, contact us at email@example.com.
Playa Dominicus in Bayahibe (near La Romana), Dominican Republic
A major cruise line executive is saluting the Dominican Republic for positioning itself as a global player in the tourism sector.
Speaking this week during a new Florida-Caribbean Cruise Association (FCCA) webinar series hosted by FCCA president Adam Ceserano, Norwegian Cruise Line’s President & CEO Harry Sommer praised the Dominican Republic for its tourism vision and noted the destination’s stellar attributes, including:
- Being the number one tourism destination in the region
- Building a strong brand
- Investing in infrastructure and having great port facilities
- Having a great reputation for its all-inclusive hotels and stunning beaches
“So this combination of a great destination, great activities, great infrastructure, support from the government … this just became a natural fit for us,” said Sommer, responding to a question about renewing homeport plans in the Dominican Republic.
Among many topics, Sommer spoke of Norwegian’s history of innovation in the cruise sector, the importance of brand reputation, airlift and infrastructure development, the advent of the Prima Class vessels, as well as the company’s climate-friendly vision.
Looking forward, FCCA will stage its 28th annual cruise conference in Santo Domingo from October 11 to 14, 2022.
For more information, visit https://www.cubegroupevents.com/fccacruiseconference.
To view the webinar, visit https://youtu.be/h9HsA-bnLj4.