Journalist Sarah Glover to address Caribbean Week in New York marketing conference
Welcome to the MPE Caribbean Tourism Authority, a new resource for all things related to marketing, branding and promoting the unique Caribbean experience. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com.
From left: Melissa Noel, Sarah Glover, Dawit Habtemariam and Henry Zamarripa
Sarah Glover, the former two-term president of the National Association of Black Journalists (NABJ), the largest U.S. organization for journalists of color, will be participating in the Caribbean Tourism Organization’s (CTO) Tourism Industry Marketing Conference, which is taking place at the Martinique New York on Broadway in midtown Manhattan, during Caribbean Week in New York from June 5-8, 2023.
The theme of the marketing conference, to be held on June 7, is “Tourism Industry Resurgence in a Whole New World”.
Glover, who is Vice President of News & Civic Dialogue at WHYY News, will be part of a panel addressing “Building Awareness and Driving Growth in New Markets”.
Market expansion and diversification are key drivers for tourism growth in the region. The panel will present the things Caribbean tourism stakeholders need to know, understand and do to attract visitors from the Gulf states, Latin America, and the burgeoning African American market, including the vibrant Caribbean diaspora.
Joining Glover will be Dawit Habtemariam, Global Tourism Reporter of Skift, and Henry Zamarripa, a Latin America and Emerging Markets Executive. Caribbean-American journalist Melissa Noel, News and Politics Editor at ESSENCE Magazine, will serve as moderator.
From capitalizing on changing dynamics and building awareness in new markets, Caribbean Week in New York, produced by the CTO Foundation, offers valuable insights into current industry trends with discussions covering destination performance, leading strategies, the impact of artificial intelligence, and Caribbean tourism success stories.
Renowned travel industry analyst Henry Harteveldt will keynote the meeting, which features travel and tourism professionals, including several ministers of tourism, such as CTO Chairman Kenneth Bryan, who serves as Minister of Tourism and Ports for the Cayman Islands.
Funds raised during Caribbean Week will go towards scholarships and grants for Caribbean students in the region and the diaspora.
Caribbean Week in New York sponsors include Bahamas Ministry of Tourism, Investments and Aviation; Cayman Islands Department of Tourism; interCaribbean Airways; Jamaica Tourist Board; Tobago Tourism Agency Limited; and United States Virgin Islands Department of Tourism.
Partners for 2023 include the Caribbean Broadcasting Union, MMGY, Strategic Partnership Advisors, Susan Black Associates LLC, and Trove Tourism Development Advisors.
For more information about Caribbean Week 2023, visit caribbeanweek.com.